The Loupe’s goal is to make users happy and smile! It provides recommendations of Places and Things from and for users and their network (your “Loupe”). Other social media outlets are disorganized, difficult to navigate, and not focused on social based recommendations; The Loupe posits that people in your network have more similar tastes and preferences than strangers and therefore their recommendations have greater utility. Consequently, The Loupe is special purpose built for ease of contributing content and ease of finding content which will have profound utility. The result will be Users who are happy and smile!